Perpetual Traffic

703
Marketing #38

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Recent Episodes
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Recent Reviews
  • Lilimoony
    Best religious stand up comic ever.
    I’m in sales and marketing is relevant to my job so when I heard Lauren’s comedy I wanted to come check out more of her stuff. Definitely pleasantly surprised!! Good content with some good laughs.
  • SATO powered on site
    Can’t put a better label on this
    Absolutely amazing. Learned about it at shoptalk at our booth, SATO. It was a great listen on my way back to Charlotte.
  • David Patty01
    Favorite marketing podcast
    Love the show and listen regularly to understand and learn for our business growth in digital marketing.
  • Quakenati
    Almost 4 stars but Lauren makes it a 5
    I used to listen to it with Molly back in the day, was legit surprised by the cohost change but here for it
  • Werd S
    Cant get enough
    Timely and relevant insights to grow a business from real business owners
  • Sophonise
    Mahalo
    Love this podcast. Met Lauren, she recommended a few episodes and I’m really enjoying it
  • DznrWlf
    Timely, Relevant Insights
    Ralph and Lauren not only do a great job of sharing great marketing strategies, but they also provide examples of current campaigns that are working right now. it’s a great insight to see what the top markers in the world are doing to have success.
  • Genie Sneezes on Castles
    Seriously great.
    Love this pod.
  • PauliePruitt
    On repeat when driving
    Honestly, I really like the show. There’s a lot of proactive marketing items that aren’t covered in the conference circuit. It feels real and I use these strategies for my clients.
  • LockwoodJ
    So much better with Lauren
    I’ve been listening to the pod for years and I’ve seen a myriad of cohosts. Lauren, I must admit, is a real hoot. And by no means is this being done by her next to me 😉
  • John_Corcoran
    Great show about SEO and traffic
    This is one of the main shows that I listen to for advice on how to get more traffic and attention to your website. With all the changes that are happening in social media and online search and AI these days, it’s more important than ever to remain abreast of what is changing in the market.
  • 👧🏻🤦🏻‍♀️🇵🇷🤧😂🤣😇❤️🙌🤣
    Great show!
    Love the show!
  • 6DJ6
    Great resource for go getters
    Love the show. Gave me so much confidence to get into media buying PT keeps me informed and in the know. Fyi broken link (404) to episode website. Love you guys. Thanks for all the value YouTube’s - DJtheBoss (Cleaning Boss)
  • TheRoiGuy
    Good podcast find
    As a former CMO of a Fortune 500 company, I thought I knew everything about traffic and lead generation until I hopped onto this podcast. I quickly realized that everything I thought and knew was extremely outdated and obsolete. I’m extremely appreciative for the knowledge and insight.
  • Ajm19
    GPT didn’t write this
    When I first listened to the podcast, I was skeptical cause there are so many other podcasts. But listening to Lauren, I got a perspective on my marketing that I honestly didn’t realize I could achieve. Her authenticity was evident in the first 60 seconds and I feel like I gained real world knowledge. Highly recommend.
  • KylePate
    Great hosts
    Appreciate Kasim and Ralph in my weekly routine
  • Savas II
    Meeeh
    I'm a big fan of Kasim and his expertise on the Google Ads platform (bought his book and loved it). I tuned in hoping to learn advanced strategies, hear about day-to-day ad management stories, fun moments, etc. However, all I've found is that in every episode, it seems like it's just two guys promoting themselves :(
  • Justindjdjjfjjf
    Best marketing pod out there!
    I’ve learned so much from these guys and look forward to listening to every episode
  • BReith11
    I always learn something
    Great to listen to, especially on my commute. I always come away with something I can use in my professional work.
  • George KNJ
    Entertaining Hosts + Valuable Insights
    Perpetual Traffic is a fantastic podcast that combines entertaining hosts with valuable insights. I have been listening for years, and as a real estate professional, I find the digital marketing concepts discussed by the hosts and guests incredibly relevant and adaptable to various industries. Their ability to demystify complex ideas into actionable strategies is impressive, making this podcast a must-listen for anyone keen on capturing the digital audience effectively.
  • Appmenow
    You Won’t Regret This
    I approach this review with a blend of reluctance and admiration. The reluctance stems from a selfish concern: Perpetual Traffic, armed with its arsenal of profound insights, threatens to equip an army of marketers, potentially saturating our craft’s market. It’s a nonsensical fear, perhaps, but one that lingers in the back of my mind. However, the admiration for the work of Kasim and Ralph cannot be understated. Each episode is a masterclass in marketing, reminiscent of the timeless principles I’ve always advocated. Their wisdom doesn’t just elevate one’s professional acumen; it profoundly enriches one’s character. In the spirit of honest critique, as I’ve always believed in, I must declare that Perpetual Traffic is an essential listen for anyone serious about the art and science of marketing. Despite my initial reservations, the value it provides is simply too significant to be kept in the shadows. Kasim and Ralph, through their podcast, continue the legacy of thought leadership in our field, a legacy I’ve always held dear.
  • Brook_abb
    Learned a lot
    I am in sales and have still found this podcast so informative and helpful! Actionable advice provided in every episode.
  • Ryan Mathews4
    Love this podcast!
    I have been listening to this podcast for about a year now. I was recommended by a friend and I’ve gotten a ton of value from it! Thanks so much for all you do!
  • ThirtySixxxxx
    Have Lauren on more
    I recently stumbled upon the Perpetual Traffic podcast and, honestly, it’s been a game-changer for me. The hosts have a natural way of breaking down complex digital marketing strategies into bite-sized, easily digestible pieces. Every episode is packed with actionable insights that I’ve been able to apply directly to my business, seeing real results in a matter of weeks. What sets this podcast apart is its perfect blend of expert advice, industry trends, and relatable storytelling. Whether you’re a seasoned marketer or just starting out, this podcast is a goldmine of information. It’s become a part of my weekly routine and I can’t recommend it enough!
  • Angel-Ty Lebron
    My Super Honest Review
    Let me start off by saying, this podcast is the LITERAL reason why I was able to break into the digital marketing industry at 18. When this exact episode, "EP225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One
  • Josh Garris
    Marketing Gold
    Perpetual Traffic isn't just a podcast; it's a marketing masterclass! Seriously, this show has revolutionized my approach to marketing, completely rewired my thought process, and continues to teach me something new every time I tune in. This podcast has helped me advance my career and opened doors I wouldn’t have had access to without the wealth of knowledge from Ralph, Kasim, Molly and their amazing lineup of A-list guests over the years. These guys do a phenomenal job of discussing new and cutting edge strategies, thought provoking ideas, industry trends, and bringing on marketing masterminds as guests! I mean, their recent episode on The Death of Digital Marketing Agencies helped me totally rethink my approach to client needs moving forward from an agency perspective. The best part is, the value this podcast isn’t just for marketing geeks like me. Freelancers, this show will equip you with client-winning tools. Agency folks, get ready to impress your bosses and skyrocket your value within your company. Business owners, CEOs and CMOs, stay ahead of the curve with new and proven high level strategies that you can start implementing today. This podcast delivers exhilarating knowledge bombs every single episode. And I can't recommend it enough (seriously, I listen to all the popular marketing podcasts, and this is by far my number one!) P.S. A heartfelt thanks to all of you at Perpetual Traffic for crafting such an exceptional podcast. Ralph, your expertise shines through in every episode, and Kasim, your wit consistently adds a healthy dose of fun to the show (you might just be funnier than Lauren). If that T&C Summit spot is still open, I wouldn't dream of missing the opportunity to learn from you both in person (and maybe share some laughs, of course!). Looking forward to many more episodes of marketing magic! Cheers!
  • Mitch Barham
    The OGs of marketing
    Ralph and Kasim are both brilliant in their fields. As a fellow agency owner I love listening to their perspectives and tips. Huge fan, keep up the great work guys! Kill it at T&C!
  • Baylee-studying abroad!
    Excited I found this!
    I come from the video production world and am looking to expand my skill set. The marketing world is huge and intimidating and ever-evolving, and I feel like this podcast allows me to start this educational journey with the most relevant information. Excited to be a new follower.
  • music4lyfe333
    Best digital marketing podcast out there 10/10
    Ralph and Kasim make learning the really advanced stuff entertaining. They are hands down the #1 podcast for digital marketers that want to stay on the cutting edge. I’m always suggesting this podcast for people who want to go deep! I listen religiously and love it - it keeps me sharp! Thanks guys! 🤘
  • Kate Bosco
    5 Reasons Perpetual Traffic is the Ultimate Paid Media Podcast
    1. Battling views of Meta vs Google 2. Quick knowledge bombs 3. Range of guests & topics 4. Timeliness of content 5. Engaging and conversational tone Seriously, this show deserves a lot of credit for my growth and success as a marketer. The knowledge provided by Kasim and Ralph has created countless opportunities for my agency and clients.
  • Shelby Osborne
    VEGASSSS LETS GO!!!!
    My husband is a super nerd about marketing and listens to y’all all the time, he got me on the train and now we’re addicted. You're the coolest nerdy people I’ve ever listened to and WOULD LOVE TO MEETUP IN VEGAS LFG 🤘🏼🤘🏼
  • counterlefthook
    I liked the content so much, I’m hiring them.
    Title says it all. After a long career at agencies, I switched to brand side and am in need of an agency for the largest brand in my portfolio. From what I’ve heard the last few years listening to this show, I’ve started the process of working with them.
  • seczey
    I want the ticket 😅
    My first time listening to this podcast. And lucky me you guys are giving away tickets 🥳🥳 Please pick me🤗 Thank you 🙏🏼
  • Tdkaak
    Digital Marketing Goldmine
    I am always left absolutely blown away by Perpetual Traffic. Ralph and Kasim are just amazing. Every episode is jam-packed with mind-blowing tips and tricks in digital marketing - it's like finding a gold mine of wisdom. The value they provide is through the roof, seriously, I haven't found anything like it anywhere else. It can get a bit complicated sometimes because they operate on such a high level, but trust me, it's totally worth it. Even if you don't understand everything they say at first, just give it a go. You'll pick up so many useful bits along the way, and you'll learn heaps. The guests they bring on are fantastic! They share some of the best insights into digital marketing you'll hear. No holding back, just straight-up, valuable knowledge from the best of the best. If you're looking to take your business up a notch (or several), you've got to listen to these guys. It’s like a masterclass in making your business better and more profitable. Huge fan here, and I can't recommend it enough! From someone who has learned so much from you, thank you Ralph and Kasim, you guys rock!
  • MTMONROY
    Important information
    Thank you for giving out amazing ideas, content, framework, insight ALL FOR FREE!
  • Yipyapwiggitywap
    Getting a little stale
    Kasim always brings great value, but can someone give Ralph a new script so he can stop repeating the bloody waters of conversion, expand your audience rant he’s been stuck on for months? We get it, you should expand beyond conversion campaigns. Everyone worth their salt knows this and it’s all he seems to know at this point.
  • Mischa-Z
    Funny and helpful!
    Ralph and Kasim were hilarious! In their episode "Media Buyers: Why Your Job ..." When they were talking about the inflection point of watch time being their hair > influencers should have a look > but then they're trapped! Hilarious but true! Thank god I cut off my crazy hair!
  • Mandi Ellefson
    Engaging, fun, and actionable
    Ralph and Kasim are lighthearted hosts that feature engaging guests. They ask good questions to pull the best out of their guests. Really enjoyed episode 352 with Taylor McMaster about client happiness and setting up account managers. - Mandi Ellefson Handsoffceo.com
  • Msdevonolivia13
    Funny and Relatable
    This is the most down to earth, actually fun to listen to marketing podcast I have found. I don’t have to sift through overproduced ads, peppy speeches, or overdone interviews. These guys tell it like it is and that is so refreshing. Plus I can put their advice to good use almost immediately in my own business.
  • Michael_Amato
    This is the best growth marketing podcast
    Ralph and Kasim bring the fire every time with the latest and most relevant gold nuggets distilled from the marketing industry. Every media buyer/CEO/CMO/ anyone trying to grow a business and doesn’t hate money should listen to PT. Open minded, down to earth, and entertaining. Perpetual Traffic has honestly helped me spend millions on ads and grow a bunch of brands. Definitely recommend!
  • Sk1865315699
    Great podcast!
    I love this podcast. These guys have so much great information. Even as a complete novice I have learned a ton.
  • HenrySMX
    They know their stuff
    If Kasim says you should do something in your marketing, you do it! I love the new insights I gain here
  • scuba-scott
    Legit Business Podcast with a Purpose
    If you’re looking to grow or scale a business without having to drop $20,000 a month to an ad agency, this is a great place to start. The knowledge on this podcast is helpful, actionable, and frequently doesn’t cost a lot of money. An absolute must listen if you’re in the online business or entrepreneurial space.
  • wayneRG
    Always on the cutting edge!
    Brilliant content! A well curated discussion of what works, and a detailed breakdown of what doesn’t work.
  • Kjdr1984
    Jordan Peterson?
    I’ve really been enjoying this show for months but hearing Kasim mention Jordan Peterson as someone who influences his thinking is like nails on a chalkboard. It also makes me question some of his thinking. Like if he relies on an obvious huckster and media pedant like Peterson where else is he getting information? Just read Carl Jung. Peterson openly rips off his thinking and repeats it modern language (along with a bunch of ridiculous far right wing propaganda to get views and sell books). I’ll probably still listen to certain episodes but I’m only here for marketing stuff. Not to listen to the ideas of a con artist political jackass.
  • acelestecapretto
    Interesting content but very cringey with how the speak about women
    Come on guys, it’s 2022. They don’t seem to have any adding of speaking or including women as part of their audience.
  • Egur222
    Legit
    I’ve been listening to this podcast for over a year, and I really look forward to Tuesdays and Fridays when the new episodes drop. I’ve learned so much from Ralph and Kasim. Their podcast is both entertaining and truly informative. So many marketing podcasts are mainly fluff, and frankly can be very annoying. So many times they are geared towards other marketers who are selling online marketing courses about marketing. I decided to become a solutions8 client earlier this year, and Kasim is not lying, they really do have the best Google agency on the planet. They’ve delivered amazing results for my SMB e-commerce and brick & mortar retail company, and I couldn’t be more grateful.
  • andiekbrown
    Actionable insights
    I listen to this when I’m stuck at work. There is always lots of great takeaways that lead to better performance.
  • Cali-M
    Best Guidance
    In a rapidly changing media buying landscape this podcast delivers the most insightful advice as to exactly what is happening NOW. If you are an ad manager or business owner I highly recommend this content, unless you simply enjoy burning cash.
  • Rafa Vite
    Goldmine of knowledge ⚒
    This is by far the best podcast about digital marketing out there… Every episode is packed with relevant and applicable information. Definitely recommend it for all agency owners and digital marketers. I’ve been listening for more than a year now and it has made a great positive impact. Keep the great chemistry going guys!
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.