Thriving Stylist Podcast

1,933
Marketing #16

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.

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Recent Reviews
  • kaylierb
    Changed my business life
    Brit Siva for President! I listened to this podcast a year before opening my salon, and now, one year in, I’ve grown my revenue by 150%—offering just one service. Brit’s advice is insanely actionable, and simply by listening and implementing what she shares, my business is thriving. I haven’t even joined Thrive, just the podcast alone has transformed my salon.
  • Qurlgirl
    Thriver’s has truly changed my life and livelihood, and I will never be done learning.
    Listening to Britt on the Member’s Only podcast today hit me hard—in the best way. It’s not a “now what?” mindset, it’s a “Oh WOW—I’m still growing my business!” Revisiting these updated modules has me feeling so clear and grateful for this journey. I’m a content and education junkie, and I just love how each module flows beautifully into the next. As I work through everything, I find myself asking important questions: “This is great for new clients, but what about current clients?” It’s making me rethink and reset how I serve everyone who walks through our doors. Sometimes I get distracted by shiny objects and lose focus, but this reset is grounding me in my purpose. I’m embracing the opportunity to keep growing and refining my passion for curly hair care and community. 💫 I just feel so grateful to be able to hit reset and keep learning, both personally and professionally. Thank you to everyone who supports and encourages me along the way—especially my amazing team and community. 🧡
  • Milspou
    Military move and sick
    Hey Britt!! I am a previous thriver. I need to come back! I have anemia and its been super hard to work so my pay has been cut. My husband is military but he is a reservist. He is trying to get an active duty slot for 4 years moving. Maybe to California! But how should I go about this. I'm worried for my health but we would have great insurance vs what we have now if he goes active duty but we would have to move and I would have to rebuild. I am struggling on this decision. But something is pulling me in the direction to move. And I feel like it would be a great change for our lives! Please help me. I feel like military spouses aren't talked about a lot. But I know you will have the best answer for me! :) thank you for all that you do! I will be back to thrivers!
  • Ash4224_c
    Need advice regarding episode 376
    Hi Britt! It was a hard pill to swallow your most recent episode regarding the new level to the marketing funnel but I needed it. I have a question about last minute cancellations. I had a client book 3-4 weeks in advance of her appointment. On the day of her appointment, she cancels last minute because she’s “feeling sick”. She never mentioned rescheduling just wanted to cancel. How should we go about enforcing cancellation policies with clients that have not fully built trust yet? I’m torn between refunding her deposit to avoid any backlash like a bad Google review. Or enforcing a policy she agreed to when booking. How do we handle cancellation policies in 2025 and going forward?
  • Brookm123
    Making a switch
    Hey Britt! Big fan of the podcast and you. Been in and out and back in thrivers now since 2022 and I can literally say your advice has built my business from the ground up and given me what I need in life. Thank you! Now I’m at a cross roads, I know you’ve said more suite owners are pivoting to booths and commission and I’m thinking about being one of them. To pivot to a booth would actually raise my overhead by about $300 but I’m still thinking of doing it to have a little less responsibility after I have my second baby. Do you think it still makes sense to pivot away from a suite even when it’s more expensive? Context: it’s still below 25% of my monthly revenue and I’d still be on track for my growth goals this year with the pivot. My hesitation is I’ve worked so hard on my brand and I feel like I’d have to completely rebrand with the move and I’m not sure that’s the best business move. Any advice would be appreciated!
  • Ladeyle
    A must listen to stylists
    I’ve been listening to the podcast for years and done Britt’s coaching program. The information is always relevant and beneficial and will truly uplevel your career if you follow the advice
  • khairkks
    Loved the woowoo
    I loved the last woo woo episode. I am always here for learning and whipping my butt in shape when I need a reality check. I love the tough love and tend to lean towards the more aggressive approach to buisness learning but this episode is exactly what I needed to ground me.
  • ashleyrae21
    Membership Services
    Hey Brit! I just listened to the Shrinkage episode. I was wondering what your thoughts on stylist/ salons adding memberships to their service menus. Do they work in the long run? Are people interested in them. Thinking of doing something like this for blowouts especially for my ladies who come in weekly.
  • Nikisixxx
    Smart and useful advice
    Love the latest episode. It’s great to hear Brit be vulnerable.
  • Crystaljasmine
    Google reviews
    I have been listening for the last 2 years and have gotten so much from every single episode and is something I look forward to listening to every single week. It has helped me gain so much clarity on how I manage my business as well as how to keep growing in the future. In the most recent episode with the topic of google reviews I do have a question and have been wondering this every time you mention a google review. As a booth renter I do ask for reviews on the salon profile. Should I also create a personal one and ask for reviews on both?
  • BigMommaJ5
    Woo woo
    Woo woo episode is hands down the best episode I have ever heard you do., the transparency has won me over. 🫶🏼🫶🏼🫶🏼🫶🏼 do more like this!
  • evanthecolorist
    Woo-woo episode
    This episode was such a breath of fresh air. I was a thriver a few years ago, and I follow you emphatically. To me, you perfectly presented yourself before, but this episode you let loose a little bit in a way I haven’t heard you do so in the past. It was very real and touching, and I can relate to so much of what you talked about. Thank you for all your education and wisdom!
  • whateverstupidyelp
    Thank you for your business guidance
    I’d love to know what you think about the moral dilemma of using platforms like Facebook and Instagram when you don’t align with the creators/founders ethics. Social media is important for marketing and connecting with your audience, but it can also be troubling when you don’t align with the moral compass of the people who created the platform. I personally would love to get rid of Facebook and Instagram from my life. I never had tiktok and never would, for the same reasons. However, I’m afraid of the lack of connection with potential clients. I’m confused and conflicted. Would love to know your thoughts.
  • Local Hair Artist
    changes in popular platforms like Facebook and TikTok
    LOVE listening to you every Monday morning! I’m also a Bay Area native and really appreciate how you use data as examples—so insightful! I’ve been a hairstylist for 14 years, and with all the recent social media conflicts (like people leaving Facebook and the possible end of TikTok), what platform would you predict or recommend for hairstylists to continue effectively promoting our work?
  • Great for gym or home
    Addressing Dress Code
    I love Thrivers so much and appreciate your help for the non-millennial generation. As I age in this industry it gets harder but your program helps sooo much! I have a younger employee that just came back from having a baby. I'm sure dress code isn't her priority. I did explain the dress code when she was hired. I have mentioned a few times about our dress code but she continues to not get it. Without making her feel bad I'm having trouble finding the right words. (Being self conscious about baby weight)(I did listen to your podcast about dress code but looking for more verbiage) Thanks so much Your the best Lots of love Lizzy
  • Deep thinking human
    Tik Tik ban
    Thriver here! Love the pod, of course. I do have a question. With Tik Tok officially getting banned in the US, what’s your thoughts on Meta, FB, Insta being the main platform again for subtle promotion, building, advertising etc. just looking to pick your brain. Personally, I’m loving the idea of having one less platform to nurture.
  • Tahnee Jeanne
    Cosmetology Student
    Hi Britt! I would LOVE it if you did a podcast about newly graduated stylists and what the heck to do next to set ourselves up for the MOST success in the industry. I’m graduating in a few months and I just want to go all in on continued education and finding a great assisting program, but I don’t want to drink too much from the firehose and not know what I’m doing. Do you recommend joining thrivers society straight out of school? Or should I work in the field for a time and then join? Love your show! You’re ruthless and as a student, I LOVE that!! I need more of it!
  • Podcast456
    Social security episode
    Yes to the social security episode!
  • alexyounghair
    Substance this was sooo good.
    Truly substantial advice. I absolutely love how incredible valuable this podcast is! I definitely would love a podcast on social security!
  • The Hair Musician
    Too many hats. Or is it?
    I am a salon owner. I work behind the chair and I also am clearly an individual with my own personality, outside of work. I have 3 different pages for 9 separate pages; 3 for Tik Tok, 3 for fb, and 3 for IG. (The professional page of me behind the chair: stylist / owner. The salon’s business page. And then my personal page) I hate this for myself. I deem it both necessary and unnecessary. Is this juggling how most people do it? Pros? Cons? I feel like I’m keeping it professional but I also feel like there has to be an easier way. Or if there isn’t; just ease my brain and tell me I’m doing it right
  • ChrystaB
    Podcasts
    You mentioned in your last pod casts “when I was listening to a pod cast” I’m dying to know what podcasts you recommend! I’m have been doing hair for a long time, and got into a lull…..I need to get some motivation back! Thanks!
  • $666$
    Weekly listener
    Grateful for Britt and her team for always giving out great advice even when it’s hard to hear! As a stylist of over 18 years, I’m picking up and moving to a new city. Curious of your thoughts on an in person resume drop off vs. online applications. I am seeing a lot of applying online when looking at salons but it feels impersonal and the opposite of what our industry is about. Would love to hear your thoughts!
  • Avery Minnie
    Best beauty industry pod by FAR
    I’ve been listening to Britt’s podcast since I was in beauty school 5 years ago, & it has been so insightful & encouraging as I’ve started my career from the ground up. It’s obvious that Britt puts her heart & soul into her listeners, whether they’re part of the TS program or not. I do have a question as I’m having my first baby in April 2025- do you have any tips for preparing myself & clients for my upcoming maternity leave? I do have the intention to come back as a very part time stylist (I’m full time currently). I work with many fellow stylists i completely trust with my clients, but I can’t help but feel slightly anxious about all the transitions & how to pre book / speak with my clients as those days draw near. I appreciate you SO much Britt! Thank you!
  • Xander eli
    So much helpful info for our industry
    I love Britt and all her helpful info for our industry.
  • Vermont salon owner!
    Retail sales
    Hey Brit , I love your podcast and always learn something new from each one! I was hoping you had an episode talking about consumers and retail sales, lately I’ve been seeing my clients when I recommend products on my shelf take a picture of it. And sometimes here they are using products that I know I didn’t sell them but offer in my salon. My prices are not any higher than anywhere else? What’s going on? Are guests finding products cheaper somewhere ? And how do we compete with this mindset? I’m educating them on the market and knowing where your products come from but also if I don’t know they are purchasing elsewhere I can’t educate them. Any thoughts on what to do with this problem? Thanks
  • Ahsjdjzvahwkndb
    10/10
    Thriving Stylist is the only podcast I can listen to about our industry and know it isn’t fluff. Even if you aren’t a paid member of TS you can gain so much knowledge and insight from this podcast alone. Britt is highly researched and educated and really knows her stuff! I recommend this podcast to any new / experienced stylist. For new stylists I tell them if there’s ONE thing I could go back and do in the beginning of my career it would be her program. But it’s never too late!! 🤍 Thank for for the facts Britt.
  • kateyb8
    Love your podcast!
    Britt, I love all the breakdowns you do of all things financial. It’s really helps me as a salon owner know what’s real and what’s hype. I can make better informed decisions. If you get a chance, can you educate us on how these future tariffs are going to effect our businesses? I know you coach to not necessarily raising prices due to inflation, but this seems like it could be a whole other level. Thank you!
  • Only Follow Smart People
    Britt You are the Best!
    Britt is the BEST!!!!! To hug or not to hug? I got into the habit of hugging my clients, now I no longer feel like this is something I want to do. Just a personal boundary thing. I thought about sitting down when they leave as I’m cleaning up and saying great to see you. I’ll see you next time. How would you break the habit for the anticipated hug and do you think this is unprofessional? Thank you SO much Britt!!!
  • 10122016
    Question and Praise!
    Just discovered you two weeks ago and Learned so much so thank you! Question is I am one of those pre booked stylists and I have felt the loss this year from cancellations (as you predicted) there is no time for filling it and with out going Into a long story our salon changed owners made changes to environment and HIKED prices and have huge client loss-So I am rebuilding. But I’m having a hard time getting my clients now to STOP pre booking! My bread and butter grey applications are reliable and I’m ok with those but how I do have the conversation with those who book 8-12 weeks out and those are the ones who cancel on me? How do I transition people to stop clogging my books up so I can be available for new clients?
  • SeriouslyThoDude
    ❤️# 090 Maximizing Your Experience As A Brand Education Educator
    I listen to this podcast each week for all of the amazing insights and current information about business matters for stylists in the industry. There’s just not a better source that I have found for up-to-date, accurate and insightful education. i’ve been Thrivers a couple of times and it always delivers.
  • YokoNono
    This is my weekly go to!
    As a salon owner there are so many different avenues to go down for advice and mentorship. Britt and her team do a fantastic job of looking at things objectively, use fact over fictitious clickbate and really give a lot in this FREE podcast. I am forever grateful for this podcast. Britt could you touch on “desk-less” salons and how/if this is the way of the future? Thank you!
  • EllaChad
    Favorite Salon Podcast
    Sometimes I feel like my math ain’t mathing. Two questions come to mind. First I listened to the episode about can’t I afford 45% commission and one thing I heard that I wanted clarification was the stylist that works one day a week not being a value added stylist. If she shares a station with another artist wouldn’t her one day be very valuable? Second it’s about retention and new clients. I went through my year thus far and I’ve lost four clients this year. (Last year I lost three). So far this year I’ve had 18 new clients all of which have seen me two or more times, and two clients so far that I’ve only seen once. I’m a grey coverage specialist so most client come every three to six weeks. My new client rate seems low but my retention seems high. My financial growth each year is only about 10%. My gross is over $100K. Am I stagnant?
  • M-diggy
    Amazing podcast for anyone in the hair/beauty industry
    Long time listener here since 2018 and I’ve gone through the Thriving Stylist, Scaling Stylist, and Thriving Leadership programs. I so appreciate everything Britt shares on the podcast, and she is always spot-on. I am a salon owner and belong to several online communities for stylists & owners. Recently I saw a post online from a salon owner who was frustrated that her employees refuse to show up 10 minutes before their clients’ appointments to prep. The majority of comments said that she should pay her stylists for that “extra time” required to come in before their first appointment. Can you share your thoughts on this “quiet quitting” mentality, and how it is affecting our industry? Thanks
  • AlexandriaJewel
    I stay informed with Brit
    I 100% recommend. I stay informed and completely trust her knowledge and experience in the industry. Question for you, Feeling overwhelmed. I am a full-time salon suite owner. I am booked out August through December right now. I know you’ve talked about price increases. Is that what I do now? I feel that my prices are fair but I am working too many hours and I have young kids I want to spend my evenings with. Thank you! Alexandria
  • EllieM.
    The best.
    Hi Britt! Have been a listener for awhile & always find your podcast inspiring for me. I feel like I’m at a fork in the road with my career. Currently, at a commission based salon. I have been in the industry for 10 years. The salon I’m currently at I have been there for a little over a year; have built up a pretty solid clientele, had a handful follow me to where I’m at now. I feel it’s time to possibly start my own business and switch to renting a chair/space. Tired of feeling somewhat taken advantage of, or working hard for what I do and feeling like it’s all being taken by “service fees” on top of my cut of the commission. I’m terrified to take this step into the unknown and want some advice. Do you think it’s the right move? Which is smarter in the long run? I would love to hear what you have to say! ❤️
  • Nervous but ready to grow!
    Potential New Salon Owner
    Hey Britt! I found your podcast a little over a year ago and have been BINGING your content ever since and have recently joined your Thrivers Stylist Method during this past open enrollment. Thank you so much for what you’re doing for the industry! I’ve been a stylist for 15 years and would consider myself successful by the metrics and standards you routinely talk about in your podcast. After a lot of soul searching, I do believe the next step for me in my career is salon ownership. Since this is an extremely expensive endeavor and I’m really trying to make the most financially responsible decisions for my brand new business, I would love to hear any thoughts you have specifically about building from the ground up and where my money will best perform for me, what I should invest in first, and what services are nonnegotiable as a new entrepreneur; business attorney, CPA, third party HR, spiritual mentor etc. Keep doing what you’re doing I appreciate your insight more then you’ll ever know!
  • Encouragment
    The best industry coach
    Britt a cut above I’ve been following her edu. At the beginning of the pandemic. I love listening to her, she just feels familiar in the best way. She gives it to you just like it is and I love it!
  • MI —> MN
    UNMATCHED Industry Knowledge!
    I have been listening to Brit for years and I truly believe the knowledge that she brings to the table with this podcast (and everything that she does for our industry) is absolutely unmatched! I have been a stylist in MI for 16 years now but recently my husbands job has taken us to MN. As I make the transition, I am driving back home to MI one week a month for a few months and this podcast is the only thing I listen to for the entire 10 hour drive… it is THAT good! Yes I hear the same podcasts more than once, but I learn sometime new each time and I’m grateful for such real talk about the struggles and joys of this industry ! Question: Brit, I am anxiously waiting for the next round of Thrivers to open and can’t wait to dive in! When we found out my husband’s job would be taking us to a new state I immediately knew I would be joining Thrivers as soon as I could… I’m now on the waitlist and so ready to get started and put in the WORK!! My question for you is, do you have any specific advice (besides the obvious- join thrivers) for a seasoned stylist and salon owner, who was fully booked with a majority dream clientele, to start over and build a brand new business. Honestly I feel like this is such a unique opportunity… I have years of experience, but I get to build my business from the ground up and do it BETTER this time around! Thank you for the continued knowledge that you share and the positivity that you bring to our industry! -Rachael Wilhelm
  • Meri catona
    Schools are the problem.
    38 years as a stylist & owner, and yes we need to revamp the old ways of operating. Love this podcast, keep up the good work. 🩵🩵
  • k51999
    Love
    Love this podcast, I listen to it every morning while getting ready for work. Britt, the last episode I listened to mentioned uncapped commissions. As a stylist currently opening a salon I LOVE the sounds of this. I’d love an episode on a deep dive of growth plans and uncapped commissions. Or a calculator or a class!! 🫶
  • raeleystarsmommy
    The missing piece to my success, after almost 25 years!!
    Finding Britt Seva and Thrivers society has literally changed my life in so many ways! I’ve been in the industry for almost 25 years and have to admit I kind of thought I knew a lot and was stuck in my ways I took going through Covid and literally almost losing everything that I had built up to dive deeper. I literally during this time had to humble myself, and become teachable, and it has been the most amazing experience of my life (in this industry )up until this point, I highly highly recommend you taking the time to not just listen to her Podcasts but to sign up for anything and everything she’s offering (free or you’re paying for it ) it is an investment that will continue to pay back 10,000 times the fold
  • Sbush15
    Valuable
    Such valuable information Britt gives for free. Love her perspective. Great content for a salon owner and stylist!
  • riley dakon
    I LOVE this podcast.
    I absolutely love britts podcast. The education you will learn from her is unmatched in this industry and I am not even a thriver (yet). I am stoked to have found Britt and can almost guarantee you won’t be disappointed in her. I just listened to episode 334! And I don’t have a question but wanted to share an experience I had as it relates to the episode. Back in 2020, I worked at a salon and spa for two years. It was the worst place I’ve ever worked at because it was so unhealthy and toxic. Some of the estheticians/stylist were independent booth renters and some were paid hourly. The salon owner pulled us all aside in a meeting and said that for each client the girls got to leave a Google review, the owner would then give them a $10 bonus per client. All the stylists and estheticians had well established relationships with there clients and in return, they were all able to get TONS of reviews on the businesses google page. With tons of reviews coming in, I think Google almost flagged the business to investigate it. the owner let everyone know that they had to stop leaving reviews because it was too much too fast. The owner said she would get back with stylist whenever Google was finished with their “investigation”. After some time, one of the girls asked her about it and she brushed it off saying it “didn’t work out and she was sorry but she will still give an extra $20 to everyone for their help (instead of the $10/google review). Through all of that, the tons of good reviews stayed up, and all but 1 of the estheticians/stylists still work there. She had and still does have, a revolving door of employees. The business owner would also often say to clients “I’ll give you 40% off your next service if you leave me a good google review” It makes me wonder what other salons have pulled this move? I’ve lost faith in business reviews because of this. And I also wonder that if this is something a lot of salons are asking from clients, won’t consumers catch on that online reviews will start to almost lack credibility?
  • AI Bing/Google
    Meta AI Bing Google
    Long time listener, very informative podcast. Listening to your most recent episode on AI. When I use the search feature, my results are from google, not bing. Why do you think this is?
  • Deviouscub
    Britt Nails It Every Time!!!!
    Episode 333 WOW!!!!!! Once again, you have hit your highest mark with the podcast and Thrivers Society. I have you to thank for the business owner I am today! This episode could not come at a better time and could not be more necessary for the industry to start showing and explaining. Is there any chance we could get an episode with a deeper dive into showing and explaining this to new guests before we can service them in our chairs? Social Media, Website & Any Other Ways? Even if this is for a private discussion within Thrivers Society, this would be amazing! Thank you for everything you do and your continued support of this fantastic industry.
  • tehsmithzon
    Im Britt’s biggest fan!
    I’ve been a listener for 2+ years and have listed to the episodes over and over again! Britt and The Thriving Stylist does not disappoint! I do have a question though! I am currently going through a rebrand. I have changed my name from The Blonding Bar to Tehya Rose Beauty, because it was getting confusing for clients as I’m an independent contractor in an established salon. The rebrand has been received well and everyone loves it! However, I’m a total ghost on Google now. Anytime I search hairstylist in *my city* or hair salon in *my city* I don’t show up! At all! I’m wondering if this is why I’m growing slow.. a break in my funnel?? I have 13 reviews currently and a website linked to the google business profile.. what am I missing???
  • Sizorgal73
    Love love love the Thriving Stylist Podcast
    I’ve been a hairstylist for 32 years and a salon owner for 21 technology has been a part of my business from the get-go and I can 100% say that Britt Seva’s podcast and her program our society is the most up-to-date and informative information out there for a hairstylist, looking to grow or scale their business. Thank you Britt you really deliver.
  • Bizzy.bossy.Mama
    LIFE changing
    I am in my third year of listening to this podcast religiously. I was a Thriver in the past, took a brief break, and i am back! Britt is so knowledgeable, she teaches based on evidence and research THAT I can get down with. The things I’ve learned from The Thriving Stylist Podcast throughout my journey of becoming a solo salon suite owner are life-changing. The confidence I’ve gained, the knowledge along with the statistical facts behind the knowledge, the community support have all propelled me into being extremely successful. My business grew 124% last year, and I can credit a lot of that to the teachings Britt continues to share. Thank you so much Britt for being consistent, reliable and passionate. I just listened to the latest episode on why pre-booking could be hurting our businesses. I’m totally on board but my burning question is what do we do instead? I’ve only briefly seen some things on clients taking charge of booking online exclusively but I have no idea what the details are. I’m so curious, what do you suggest?
  • northsider74
    Love this podcast Britt Seva Rocks
    I’ve been a stylist for 28 years and Thriving Stylist is going to change my life. Britt is so easy to listen to and she makes so much sense. I’ve been struggling in a career I love but not had the tools to take care of myself. Thank you Britt and I can’t wait to be in the life I’ve always imagined.
  • Kristin Thomps
    5 Star Podcast!
    Britt, I LOVE this podcast. I am a Thriver and also take advantage of all of your free education and listen to the podcast often. This podcasts keeps me motivated and keeps going and aiming to really narrow down my brand and have all TM clients in my chair! My question is, how do I nicely let go of my clients who are not my target market? Also, how do I lightly turn away new non TM clients? Thank you!!
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