Recent Episodes
-
Episode 448: Is One on One Training Dead?
Jun 13, 2025 – 28:02 -
Episode 447: How to Lead Like a Coach with Ben Pickard
Jun 9, 2025 – 27:20 -
Episode 446: Should Gym Owners Care about AI? with Mark Fisher
Jun 6, 2025 – 24:35 -
Episode 445: Are You Undercharging? with Ben Pickard
Jun 2, 2025 – 27:31 -
Episode 444: Top Legal Issues for Gym Owners with Cory Sterling
May 30, 2025 – 23:16 -
Episode 443: Get Your Whole Town Talking About Fitness with Chris Travis
May 26, 2025 – 26:25 -
Episode 442: Announcing GYM GROWTH BLAST-OFF 2.0 Course with Mark Fisher
May 23, 2025 – 20:51 -
Episode 441: Mark Fisher Fitness Marketing Mistakes with Mark Fisher
May 19, 2025 – 20:57 -
Episode 440: Pete's New AI Trick for Gym Owners
May 16, 2025 – 27:37 -
Episode 439: How to Prevent Clients from Ghosting You with Ben Pickard
May 12, 2025 – 24:13 -
Episode 438: Is it Time to Exit Your Gym? with Wendy Shafranski
May 9, 2025 – 24:15 -
Episode 437: Why You Should Run a Charity Workout with Ben Pickard
May 5, 2025 – 21:55 -
Episode 436: How to Think Like a CEO with Mark Fisher
May 2, 2025 – 20:51 -
Episode 435: Don't Do This in Your Marketing
Apr 28, 2025 – 18:14 -
Episode 434: How to Avoid Plateaus and Distractions as a Gym Owner with Tina Morin
Apr 25, 2025 – 26:33 -
Episode 433: What Does Leadership Look Like?
Apr 21, 2025 – 20:56 -
Episode 432: Simplify Your Services Offerings to Sell More Memberships
Apr 18, 2025 – 20:19 -
Episode 431: Gym Owner Masterclass [EARLY BIRD ENDING]
Apr 14, 2025 – 10:34 -
Episode 430: Gym Owners: Use AI to Grow Your Business, Save Time, and Make More Money
Apr 11, 2025 – 32:59 -
Episode 429: How to Unify Your Team's Approach to Program Design with Ben Pickard
Apr 7, 2025 – 25:59 -
Episode 428: Is It Time to Run Paid Ads for Your Gym? with Sherman Merricks
Apr 4, 2025 – 23:47 -
Episode 427: Leaders Run Into the Fire with Ben Pickard
Mar 31, 2025 – 30:16 -
Episode 426: Owning an Independent Gym vs. a Franchise with Mark Fisher
Mar 28, 2025 – 29:33 -
Episode 425: Increase Sign Ups and Retention by Giving Your Community a Peek Behind the Curtain
Mar 24, 2025 – 23:01 -
Episode 424: Triple Your Profit and Grow Your Dream Team with Mike and Theresa
Mar 21, 2025 – 34:04 -
Episode 423: How to Handle Employees Who Have (and Don't Have) an Owner's Mindset
Mar 17, 2025 – 24:34 -
Episode 422: Start Setting Boundaries with Wendy Shafranski
Mar 14, 2025 – 19:01 -
Episode 421: How Steph and Jordan Had 55% Revenue Growth While Doubling Their Gym Size
Mar 10, 2025 – 26:58 -
Episode 420: Stop Wasting Time and Money on Marketing That Doesn’t Work with Ben Pickard
Mar 7, 2025 – 22:43 -
Episode 419: Our Biggest System FAILs with Mark Fisher
Mar 3, 2025 – 19:27 -
Episode 418: Hire Your Staff for These Two Traits with Mark Fisher
Feb 28, 2025 – 23:54 -
Episode 417: 5 Secrets to Massive Revenue Growth with Liza Duddy
Feb 24, 2025 – 27:14 -
Episode 416: What Can Gym Owners Learn from Planet Fitness? with Ben Pickard
Feb 21, 2025 – 25:57 -
Episode 415: When Employees Stay Too Long with Mark Fisher
Feb 17, 2025 – 19:37 -
Episode 414: Why Mission and Values are so Important at your Gym
Feb 14, 2025 – 23:29 -
Episode 413: How Small Changes Created 60% Revenue Growth with Lars Hanson
Feb 10, 2025 – 20:39 -
Episode 412: How to Avoid Burnout as a Gym Owner with Ben Pickard
Feb 7, 2025 – 28:09 -
Episode 411: The Truth About Paid Ads for Gyms and Dustin Bogle
Feb 3, 2025 – 28:56 -
Episode 410: How to "Sell the Next Step" with Ben Pickard
Jan 31, 2025 – 24:55 -
Episode 409: The Only 5 Key Metrics You Need with Mark Fisher
Jan 27, 2025 – 23:40 -
Episode 408: Talking Strategy - Key Gym Owner Takeaways from Godin's Recent Book
Jan 24, 2025 – 29:10 -
Episode 407: The $150K 24-Hour Flash Sale with Marie Merritt
Jan 20, 2025 – 29:08 -
Episode 406: The Five Rules of Delegating with Ben Pickard
Jan 17, 2025 – 20:57 -
Episode 405: Mark's and Michael's Leadership FAILS
Jan 13, 2025 – 25:28 -
Episode 404: 3 Surprising Ways to Prioritize Your Tasks with Mark Fisher
Jan 10, 2025 – 19:20 -
Episode 403: Managing Your Time as a Gym Owner
Jan 6, 2025 – 25:24 -
Episode 402: Our Proven Process for Consistent Lead Follow-up with Ben Pickard
Jan 3, 2025 – 20:51 -
Episode 401: Why We Have a New BFU Tagline with Mark Fisher
Dec 30, 2024 – 17:24 -
Episode 400: 3 Tips to Improve Your Sales and Client Engagement with Pete Dupuis
Dec 27, 2024 – 19:46 -
Episode 399: Quarterly Planning Drives Your Gym's Growth with Ben Pickard
Dec 23, 2024 – 19:21
Recent Reviews
-
Billy HofackerChapstickGreat conversation fellas. Common sense wisdom to charge what you’re worth and live a better life with a healthier business!
-
Awesome132567Amazing content and actionable takeaways!Michael, Pete and Mark and the entire Business for Unicorns team give so much actionable insight that you can use in your fitness business right away!! Subscribe and you’ll be so happy you did!!
-
PreviouslyUnknownNicknameWhy go it alone when you can go with Unicorns?This podcast is filled with the seeds that will help you to grow your gym into the success you’re dreaming of. It’s as close to plug-and-play as you can get…until you join Unicorn Society 😀
-
Rizz206Great show for anyone in the fitness industryAs a gym owner, the tips provided in this podcast are invaluable.
-
Cali-MBlue Print For SuccessAs a successful fitness brand owner I can testify these guys know what they are talking about. Spot on advice.
-
DsnowyhayI never miss oneIf you’re a gym owner and you don’t have this podcast on your list, it’s a missed opportunity. Lots of actionable advice from the best in the business!
-
tpwigDon’t miss!I listen to every episode. Great show!
-
cathy lacGreat usable contentBusiness for unicorns has changed my business and my personal life in such a positive way. If you are a gym owner this podcast is a must listen .
-
SteveB588The BEST. Period.This is absolutely one of the most important podcasts for both new and seasoned fitness business owners to listen to and follow. Michael Keeler and the Business for Unicorns team shares so much valuable strategies, concepts, and thoughts on running a fitness business in each episode. As a fitness business owner myself for 10 years and being a constant learner, I can honestly say this is one-of-if-not-the-best podcasts if you want to crush it and help more people in your business. Subscribe!
-
Meg from HeatLove Michael and this podcast!I’ve been a member of the unicorn society for 3 years and it has taught me SO much about business. I love the length, tone, and content of these episodes. Always extremely relevant to everything I’m doing running my training gym. Highly recommend!
-
GB the OGI’m a fitness business nerd!I’m a self-described fitness business nerd and an active member of the #keelernation and #fishermission. I met them at an in-person Business for Unicorns workshop, learned a ton, and saw that these guys really care about making the world a better place with their specific talents. That’s what this podcast can do for you! These guys won’t tell you how to do everything in your fitness business, but they will distill down to the most important things that you can focus on in your own way. They’ve got great guests and they both over deliver when it’s just them.
-
clc1273OMGSo good!
-
Saitken11Gym owner?Listen to this podcast. Michael is an excellent host and his understanding of the issues gym owners face is second to none. He brings on great guests too and the episodes with Mark are short, sweet and applicable. From marketing to system design to finances - you’ll get all you need to run a top class gym here.
-
Collin & Owen's DadFree WisdomConsistently awesome, with the bi-weekly bonus conversations between Mark & Michael being especially informative thanks to their decade of business partnership and the rapport that comes with it.
-
CoolBlue914Wonderful fitness business thoughtleadershipSuch smart people who make this.
-
__kayybeeSo good!Exactly what I was looking for! Highly recommend.
-
Matt KaseeI love BFU!The interviews and guests are amazing, such a wide range of interesting and inspiring entrepreneurs. Michael’s soothing voice makes this a great listen.
-
Giles_IMSLove BFU!Always great content on amazing humans in business. Find it so helpful to hear real talk about people and things that matter to me in business
-
ZZis99So helpful!Michael asks thoughtfully chosen questions to get the most out of every conversation. Each episode has been jam packed with valuable content. I'd highly recommend!
-
TheCondor55Thank youListened to episode 10 and got so much out of it. Thank you for bringing it to a level that anyone can take information away and use it immediately. #showup #takeaction
-
Choreographer2016Best podcast out there!So helpful on many different levels with growing ones business! Beyond grateful these podcasts!
-
DJ Buck-NuttyIncredibly usefulLots of great insight without the fluff or generic groupthink that can sometimes cloud a lot of business discussions.
-
DThomas1238ExcellentReally outstanding stuff
-
JpippinsLoving it!I'm learning something new each week. What's not to love about that?
-
Kiska The Limo Driver👍Well done, Michael. An excellent and engaging podcast with a ton of quality content from a variety of industries. Keep up the great work!!
-
RbogsExcellentThis podcast has helped me build the culture and framework of my business!
-
OscarCYHExcellent interviews with applicable skillsMichael is really good at creating conversations that provide value to a business owner or anyone looking to become better. He asks the right questions, gets great responses, and then recaps those answers with easily applicable highlights. Definitely worth adding to your podcast playlist.
-
Lenny AltaverdePractical Info, Minimal FluffAt a time when calling the podcast market “saturated” is similar to calling a July day in Phoenix “warm,” Mark and Michael find a way to stand out again for the right reasons by offering practical and original advice. Glad I found this as I needed a change-up from my normal education arsenal.
Similar Podcasts

Run a Profitable Gym

Just Fly Performance Podcast

The Game with Alex Hormozi

Lift Free And Diet Hard with Andrew Coates

Fitness Business University Podcast

The Peter Attia Drive

Built To Grow Fitness Business

Elite Baseball Development Podcast

Gym World Worldwide

Fitness Business Musings with Mark Fisher

Little Gym, Big Heart with Devin Gage

Coach Em Up Podcast

The Strength Coach Podcast

Renegade Radio with Jay Ferruggia

Joe DeFranco's Industrial Strength Show
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.