Gym Business - Business for Unicorns Podcast

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The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.New episodes every Monday & Friday.

Recent Episodes
  • Episode 448: Is One on One Training Dead?
    Jun 13, 2025 – 28:02
  • Episode 447: How to Lead Like a Coach with Ben Pickard
    Jun 9, 2025 – 27:20
  • Episode 446: Should Gym Owners Care about AI? with Mark Fisher
    Jun 6, 2025 – 24:35
  • Episode 445: Are You Undercharging? with Ben Pickard
    Jun 2, 2025 – 27:31
  • Episode 444: Top Legal Issues for Gym Owners with Cory Sterling
    May 30, 2025 – 23:16
  • Episode 443: Get Your Whole Town Talking About Fitness with Chris Travis
    May 26, 2025 – 26:25
  • Episode 442: Announcing GYM GROWTH BLAST-OFF 2.0 Course with Mark Fisher
    May 23, 2025 – 20:51
  • Episode 441: Mark Fisher Fitness Marketing Mistakes with Mark Fisher
    May 19, 2025 – 20:57
  • Episode 440: Pete's New AI Trick for Gym Owners
    May 16, 2025 – 27:37
  • Episode 439: How to Prevent Clients from Ghosting You with Ben Pickard
    May 12, 2025 – 24:13
  • Episode 438: Is it Time to Exit Your Gym? with Wendy Shafranski
    May 9, 2025 – 24:15
  • Episode 437: Why You Should Run a Charity Workout with Ben Pickard
    May 5, 2025 – 21:55
  • Episode 436: How to Think Like a CEO with Mark Fisher
    May 2, 2025 – 20:51
  • Episode 435: Don't Do This in Your Marketing
    Apr 28, 2025 – 18:14
  • Episode 434: How to Avoid Plateaus and Distractions as a Gym Owner with Tina Morin
    Apr 25, 2025 – 26:33
  • Episode 433: What Does Leadership Look Like?
    Apr 21, 2025 – 20:56
  • Episode 432: Simplify Your Services Offerings to Sell More Memberships
    Apr 18, 2025 – 20:19
  • Episode 431: Gym Owner Masterclass [EARLY BIRD ENDING]
    Apr 14, 2025 – 10:34
  • Episode 430: Gym Owners: Use AI to Grow Your Business, Save Time, and Make More Money
    Apr 11, 2025 – 32:59
  • Episode 429: How to Unify Your Team's Approach to Program Design with Ben Pickard
    Apr 7, 2025 – 25:59
  • Episode 428: Is It Time to Run Paid Ads for Your Gym? with Sherman Merricks
    Apr 4, 2025 – 23:47
  • Episode 427: Leaders Run Into the Fire with Ben Pickard
    Mar 31, 2025 – 30:16
  • Episode 426: Owning an Independent Gym vs. a Franchise with Mark Fisher
    Mar 28, 2025 – 29:33
  • Episode 425: Increase Sign Ups and Retention by Giving Your Community a Peek Behind the Curtain
    Mar 24, 2025 – 23:01
  • Episode 424: Triple Your Profit and Grow Your Dream Team with Mike and Theresa
    Mar 21, 2025 – 34:04
  • Episode 423: How to Handle Employees Who Have (and Don't Have) an Owner's Mindset
    Mar 17, 2025 – 24:34
  • Episode 422: Start Setting Boundaries with Wendy Shafranski
    Mar 14, 2025 – 19:01
  • Episode 421: How Steph and Jordan Had 55% Revenue Growth While Doubling Their Gym Size
    Mar 10, 2025 – 26:58
  • Episode 420: Stop Wasting Time and Money on Marketing That Doesn’t Work with Ben Pickard
    Mar 7, 2025 – 22:43
  • Episode 419: Our Biggest System FAILs with Mark Fisher
    Mar 3, 2025 – 19:27
  • Episode 418: Hire Your Staff for These Two Traits with Mark Fisher
    Feb 28, 2025 – 23:54
  • Episode 417: 5 Secrets to Massive Revenue Growth with Liza Duddy
    Feb 24, 2025 – 27:14
  • Episode 416: What Can Gym Owners Learn from Planet Fitness? with Ben Pickard
    Feb 21, 2025 – 25:57
  • Episode 415: When Employees Stay Too Long with Mark Fisher
    Feb 17, 2025 – 19:37
  • Episode 414: Why Mission and Values are so Important at your Gym
    Feb 14, 2025 – 23:29
  • Episode 413: How Small Changes Created 60% Revenue Growth with Lars Hanson
    Feb 10, 2025 – 20:39
  • Episode 412: How to Avoid Burnout as a Gym Owner with Ben Pickard
    Feb 7, 2025 – 28:09
  • Episode 411: The Truth About Paid Ads for Gyms and Dustin Bogle
    Feb 3, 2025 – 28:56
  • Episode 410: How to "Sell the Next Step" with Ben Pickard
    Jan 31, 2025 – 24:55
  • Episode 409: The Only 5 Key Metrics You Need with Mark Fisher
    Jan 27, 2025 – 23:40
  • Episode 408: Talking Strategy - Key Gym Owner Takeaways from Godin's Recent Book
    Jan 24, 2025 – 29:10
  • Episode 407: The $150K 24-Hour Flash Sale with Marie Merritt
    Jan 20, 2025 – 29:08
  • Episode 406: The Five Rules of Delegating with Ben Pickard
    Jan 17, 2025 – 20:57
  • Episode 405: Mark's and Michael's Leadership FAILS
    Jan 13, 2025 – 25:28
  • Episode 404: 3 Surprising Ways to Prioritize Your Tasks with Mark Fisher
    Jan 10, 2025 – 19:20
  • Episode 403: Managing Your Time as a Gym Owner
    Jan 6, 2025 – 25:24
  • Episode 402: Our Proven Process for Consistent Lead Follow-up with Ben Pickard
    Jan 3, 2025 – 20:51
  • Episode 401: Why We Have a New BFU Tagline with Mark Fisher
    Dec 30, 2024 – 17:24
  • Episode 400: 3 Tips to Improve Your Sales and Client Engagement with Pete Dupuis
    Dec 27, 2024 – 19:46
  • Episode 399: Quarterly Planning Drives Your Gym's Growth with Ben Pickard
    Dec 23, 2024 – 19:21
Recent Reviews
  • Billy Hofacker
    Chapstick
    Great conversation fellas. Common sense wisdom to charge what you’re worth and live a better life with a healthier business!
  • Awesome132567
    Amazing content and actionable takeaways!
    Michael, Pete and Mark and the entire Business for Unicorns team give so much actionable insight that you can use in your fitness business right away!! Subscribe and you’ll be so happy you did!!
  • PreviouslyUnknownNickname
    Why go it alone when you can go with Unicorns?
    This podcast is filled with the seeds that will help you to grow your gym into the success you’re dreaming of. It’s as close to plug-and-play as you can get…until you join Unicorn Society 😀
  • Rizz206
    Great show for anyone in the fitness industry
    As a gym owner, the tips provided in this podcast are invaluable.
  • Cali-M
    Blue Print For Success
    As a successful fitness brand owner I can testify these guys know what they are talking about. Spot on advice.
  • Dsnowyhay
    I never miss one
    If you’re a gym owner and you don’t have this podcast on your list, it’s a missed opportunity. Lots of actionable advice from the best in the business!
  • tpwig
    Don’t miss!
    I listen to every episode. Great show!
  • cathy lac
    Great usable content
    Business for unicorns has changed my business and my personal life in such a positive way. If you are a gym owner this podcast is a must listen .
  • SteveB588
    The BEST. Period.
    This is absolutely one of the most important podcasts for both new and seasoned fitness business owners to listen to and follow. Michael Keeler and the Business for Unicorns team shares so much valuable strategies, concepts, and thoughts on running a fitness business in each episode. As a fitness business owner myself for 10 years and being a constant learner, I can honestly say this is one-of-if-not-the-best podcasts if you want to crush it and help more people in your business. Subscribe!
  • Meg from Heat
    Love Michael and this podcast!
    I’ve been a member of the unicorn society for 3 years and it has taught me SO much about business. I love the length, tone, and content of these episodes. Always extremely relevant to everything I’m doing running my training gym. Highly recommend!
  • GB the OG
    I’m a fitness business nerd!
    I’m a self-described fitness business nerd and an active member of the #keelernation and #fishermission. I met them at an in-person Business for Unicorns workshop, learned a ton, and saw that these guys really care about making the world a better place with their specific talents. That’s what this podcast can do for you! These guys won’t tell you how to do everything in your fitness business, but they will distill down to the most important things that you can focus on in your own way. They’ve got great guests and they both over deliver when it’s just them.
  • clc1273
    OMG
    So good!
  • Saitken11
    Gym owner?
    Listen to this podcast. Michael is an excellent host and his understanding of the issues gym owners face is second to none. He brings on great guests too and the episodes with Mark are short, sweet and applicable. From marketing to system design to finances - you’ll get all you need to run a top class gym here.
  • Collin & Owen's Dad
    Free Wisdom
    Consistently awesome, with the bi-weekly bonus conversations between Mark & Michael being especially informative thanks to their decade of business partnership and the rapport that comes with it.
  • CoolBlue914
    Wonderful fitness business thoughtleadership
    Such smart people who make this.
  • __kayybee
    So good!
    Exactly what I was looking for! Highly recommend.
  • Matt Kasee
    I love BFU!
    The interviews and guests are amazing, such a wide range of interesting and inspiring entrepreneurs. Michael’s soothing voice makes this a great listen.
  • Giles_IMS
    Love BFU!
    Always great content on amazing humans in business. Find it so helpful to hear real talk about people and things that matter to me in business
  • ZZis99
    So helpful!
    Michael asks thoughtfully chosen questions to get the most out of every conversation. Each episode has been jam packed with valuable content. I'd highly recommend!
  • TheCondor55
    Thank you
    Listened to episode 10 and got so much out of it. Thank you for bringing it to a level that anyone can take information away and use it immediately. #showup #takeaction
  • Choreographer2016
    Best podcast out there!
    So helpful on many different levels with growing ones business! Beyond grateful these podcasts!
  • DJ Buck-Nutty
    Incredibly useful
    Lots of great insight without the fluff or generic groupthink that can sometimes cloud a lot of business discussions.
  • DThomas1238
    Excellent
    Really outstanding stuff
  • Jpippins
    Loving it!
    I'm learning something new each week. What's not to love about that?
  • Kiska The Limo Driver
    👍
    Well done, Michael. An excellent and engaging podcast with a ton of quality content from a variety of industries. Keep up the great work!!
  • Rbogs
    Excellent
    This podcast has helped me build the culture and framework of my business!
  • OscarCYH
    Excellent interviews with applicable skills
    Michael is really good at creating conversations that provide value to a business owner or anyone looking to become better. He asks the right questions, gets great responses, and then recaps those answers with easily applicable highlights. Definitely worth adding to your podcast playlist.
  • Lenny Altaverde
    Practical Info, Minimal Fluff
    At a time when calling the podcast market “saturated” is similar to calling a July day in Phoenix “warm,” Mark and Michael find a way to stand out again for the right reasons by offering practical and original advice. Glad I found this as I needed a change-up from my normal education arsenal.
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.